Taken from their upcoming album Notes On A Conditional Form, The 1975 have just dropped a new track along with a music video. Most recently the band went home with three NME Awards – Band of the Decade, Best British Band and the NME Innovation Award.
The video depicts Matty going to a wellness/detox centre were he leaves behind his phone. Once he enters, he comes to faces with different characters/memes.
“It was truly inspiring to work with The 1975 on this project, combining digital craft with true emotion and a subversive and multilayered narrative,” says Ditto. “Matty and I have a shared fascination with the underbelly of Internet culture and how that impacts modern life, and we looked to address this from several directions and created an engaging and beautiful piece of filmmaking to contain these messages and their performance in a revolutionary way.”