Newcomer SIGRID wins BBC Sound of 2018

21-year-old Norwegian pop sensation SIGRID has been named BBC Sound of 2018, joining past winners Sam Smith, Haim, Years and Years and Jack Garratt and continuing what is her steep hike from unknown to an international breakout success.

Her rise to success began with her acclaimed debut EP ‘Don’t Kill My Vibe’ last summer which earned over 100M global streams. What followed was a sold UK March headlining tour and the A-listing of her single ‘Strangers.

The success clearly hasn’t gotten to her head either as she replied to the BBC in regards her win with a great humility and hope for her bright future,

“It’s a lot to take in to have won something as prestigious as BBC Music Sound Of. I feel honoured as there are so many other artists I look up to who have won this before me, and honestly, I’m just really happy and proud of what my team and I have achieved together. I’m from a small town called Ålesund in Norway. I’m still 21 and it’s quite crazy to get this recognition. I’m very excited about the year ahead and sharing new music with everyone. I want to thank the panel for voting and the team involved in BBC Music Sound Of 2018.”

SIGRID has also received praise from other industry professionals with Radio 1 DJ Annie Mac stating:

“Sigrid is one of those really special artists making quality, exciting and feisty – yet fragile – pop songs that are an absolute pleasure to play on the radio. Sigrid is an incredibly talented performer and songwriter and so very deserving of the Sound Of 2018 crown. I’m really looking forward to watching her rise.” 


Without a doubt, SIGRID has earned this praise and her overwhelming success with her talent in songwriting shown through her honest and empowering lyrics and her ability to combine them with original and biting melodies.



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