Collarts, also known as the Australian College of the Arts, are celebrating a new chapter in the life of the school. After recently acquiring the Mercer School of Interior Design, Collarts have announced a plan to deliver new degrees in Interior Design over the next two years, with degrees in Design and Animation to follow.
Another new addition to Collarts is the introduction of two new courses; a Music Production course, and a course in Content Creation. The Music Production course will be headed by ARIA chart topper Tommy Rando, while the course in Content Creation is lead by cross-platform creative Patrick Price.
Patrick Price, who has held roles within creative direction and design, production and publishing; has worked with companies such as Adairs, MYOB, CityBlis, Fuji Xerox, Melbourne Racing Club, and Yahoo. He has also produced and curated runway shows for VAMFF and MSFW, and was the Editor-in-Chief of FJORDE magazine for five years.
Collarts—Fitzroy Campus. Image: Supplied.
Price is set to launch a new publication of his own in May/June of this year. Called HEARD Magazine, Price will serve as Creative Director and Editor for the magazine, which will focus on life, fashion, music, food, and travel stories.
I had the chance to chat with Patrick recently about his new role at Collarts, his experiences within the creative industry, and what advice he has for emerging talents:
Patrick Price. Image: Supplied.
Outlet Magazine: Tell us a little bit about yourself; your background and what drew you to the creative arts.
Patrick Price: I come from a multi-disciplinary background in the creative fields. Having worked as part of the creative industries for many years, I didn’t want to isolate myself by specialising in any one particular area. So over the years, I have immersed myself in a number of different roles and responsibilities to not only expand my understanding of the creative industries; but also my own creative process and identity.
I have been fortunate enough to have had roles in creative direction and design, production and publishing. During this time I have worked with the Melbourne Fashion Festival, Melbourne Spring Fashion Week, the Caulfield Cup Carnival (Melbourne Racing Club), launched FJORDE Magazine and FJORDE Bride to worldwide readerships, as well as cultivating brand identities and creatives for local and international clients. And in 2017, I am set to release my newest publication HEARD Magazine.
What drew me to the industry was the ability to immerse yourself into new exciting worlds and help others to take part and be part of these worlds through mine and others work.
Outlet: How did you come to be involved with Collarts?
PP: Apart from having a passion for the creative industries, I also have a passion for education and for a number of years have taught in the tertiary sector. When the role came about for Collarts, it looked to be a perfect fit, and I believe in the culture and environment that they have created as well.
FM ISSUE #7 FIN [LMFF]. Courtesy of Patrick Price. All Rights Reserved.
Outlet: Department Head for Content Creation is your new title. While many of us know—or think we know—what Content Creation is and what it involves; a lot of people are probably a little unsure. Talk us through what it is, why it’s important, and what you’re hoping to teach students about it.
PP: Content Creation is the next step of digital media. It’s about bringing all your ideas together to create a unified message for your audience.
Content Creation is more than just posting an image to social media or writing a blog about an event. Content Creation is about engaging with your audience to help change their point of view, inform or simply to illicit an emotional response.
Outlet: With the new additions of staff and curriculum, what’s changed at Collarts?
PP: Collarts is always changing and building. With the new additions of Tommy Rando (Music Production) and myself (Content Creation) comes new ideas and new personalities. Collarts continues to expand on its already strong industry courses into exciting complimenting sectors.
Outlet: Who is best suited to study with Collarts?
PP: The course is best suited to anyone who wants to understand the digital spectrum from creation to implementation. The course is designed for both new people to the industry, working professionals who are wanting to expand their skill set or those who want to start their own business and are looking for a course to help give them insight and understanding of the industry for them to succeed.
Collarts Studio. Image: Supplied.
Outlet: How would you describe Collarts’, and your own, approach to education, learning, and teaching?
PP: To put it simply, Collarts is a place to get the best start to your career that is not only industry-centric but industry connected, with a student orientated atmosphere.
My personal approach to learning is: “I do not judge, I encourage”. What this means is that I create a learning environment that is not only supportive but works with its students, so they are able to learn and achieve in a space that is tailored to their needs.
Outlet: Considering how difficult the creative arts can be to break into; what advice would you give to any struggling creatives or students who are feeling lost or disheartened?
PP: The best advice that I can give is that we all lose our creativity and drive at one point or the other. The trick is to always bring back whatever you are doing or working on to why you got into it, to begin with. But more than this, we are a community and when one of is down we are here to help, don’t ever feel like you’re alone because we all go through it and can help you find your way through, as well.
Berwick Food Truck Festival. Courtesy of Patrick Price. All Rights Reserved.
Outlet: What would you say the biggest difference in the creative industry is today, as opposed to when you were starting out?
PP: The biggest difference in the creative industries from when I started out to now, is the digitisation of media and the accessibility of the internet. These two aspects have redefined how the creative industries are not only utilised but consumed by the user. They are subsequently the reason for the need for courses like Content Creation.
Outlet: What, for you, is the most rewarding thing about working as a creative?
PP: The most rewarding part of working as a creative is when you finally get paid. No, but seriously, the best part of the job is when you have put your heart and soul into a piece of work, and you give it to the client who gets that smile that sweeps across their face. That’s the part I most look forward to, and what makes it all worth it.
Outlet: Specifics aside, what are five essential things you’ve learned, or advice you’ve garnered, that you’d pass on to an emerging creative?
PP: The best advice I can give is;
• If you love it, just do it
• Showing up makes the difference
• Check your emails, show up on time and do what you say what you’re going to do
• Don’t get frustrated. There is always another way
• But the most important piece of advice I can give, which applies to every industry, is that it’s okay to ask for help!
FM ISSUE #16 [SOYA 365]. Courtesy of Patrick Price. All Rights Reserved.
Outlet: Are you excited about being surrounded and inspired by a new generation of fresh talent?
PP: Excited is putting it mildly. Content Creation, for me, is an opportunity for all involved to expand their understanding and learn new things along the way. And it won’t just be students learning from teachers, but each of us learning from one another because we all bring something special and unique to the table that we incorporate into our own practice and work. So, I can’t wait!
Outlet: If you had to describe what makes Collarts a great option for students in just one sentence, what would that be?
PP: Get the best start to your career with a university-level qualification that will pave the way for job opportunities.
Deanne Murray. Courtesy of Patrick Price. All Rights Reserved.
Many thanks to Patrick for taking the time to chat with us.